If your company operates online, you owe it to yourself to build a great online presence. That includes a website, maybe some social networking profiles and other online platforms that will allow you to reach out to your target audience in order to solve all of their problems. But no matter how nice or functional your online presence may be, it will never succeed unless you engage in search engine optimization. This is where you spend the time to optimize your web presence for the search engines, so that your prospects and customers can find you quickly and easily.
Search Engine Optimization
Your Competition
Your goal, when it comes to search engine optimization, is to reach the tops of the search engine result pages above your competition. If your prospects and customers use your company’s keywords to search for your type of services, you hope that your company will show up within the first few search results. That will increase the chances that those searchers will choose your company. But getting to the tops of the SERPs (search engine results pages) is a little more difficult than it sounds. It requires know-how, drive and plenty of work. If you’re not willing to do the work that’s required to increase your website’s rankings, then you should consider investing in a search engine optimization company that can take your company’s online presence to the heights you desire.
Why You Need Search Engine Optimization
To help illustrate what search engine optimization entails, we’ll use an example. Let’s say you have a plumbing company in New York and you want your web presence to focus on emergency plumbing services. Your company’s website should convey this message, but you’ll want your keywords, which could be ‘emergency plumbing’, ‘broken pipes middle of night’, etc. These ‘keywords’ should be included somewhere on your web pages if you hope to rank in the search engines for these terms. But SEO doesn’t just stop with including keywords on your page. It goes much deeper than that.
How it Works
The right search engine optimization company will take your web presence and will completely transform it to comply with the search engines. This includes getting down deep inside the code to make sure all the meta data is easy to read for the search engine crawlers. If you don’t know what that term just meant, it means you don’t have the know-how necessary to make a dent in your company’s web rankings. That’s not a bad thing. It merely means you’re ready to outsource to the right team. Once you find a company that knows what it’s doing, ranking in the first few spots for your chosen keywords will be easy, and your competition won’t know what hit them.
Do You Know How You’re Doing Traffic-Wise This Year Compared to Last?
- Ideally, your traffic should up — right?
- Do you know if it is or not?
- If it’s not, do you know what to do about it?
The first step is to use Bing’s & Google’s Webmaster Tools to make sure your site meets current SEO standards set by the two major search engines. Next you should check your traffic data in Google Analytics or another analytics program to see how you’re doing so far.
If you’re not sure how to do any of this — contact us and we can help advise you, and be sure to ask about our Free Website Analysis! Email or contact us Today!
A Leading New York SEO Consulting firm
Monsey, New York 10952
212-228-5967
